Environmental analysis

The producing company of Kinder Surprise is Ferrero. Associated with better nutrition needs and boost of the number of children involved in physical activities, Ferrero has started to introduce sport campaigns and promote physical activity amongst young children. The company sponsors, organises tournaments and events highlighting the importance of sports in our lives. Company becomes better marketed this way.

Recently, there have been going a lot of discussions about the use of palm oil in the production of food. Many claim that it is not healthy, and if used too much it is even dangerous for us. Also only about 40% of the world’s palm oil producers are the members of the RSPO organisation, which ensures the sustainability of palm oil.

Since the topic is rising its popularity and everyone is becoming aware of it, there is a lot of attention given to it on that matter and now people start paying more attention to the ingredients. Many products are not being bought because of the use of palm oil and the companies decide to change to certified segregated sustainable palm oil.

Same way for Ferrero, starting from 2012 until 2014 the amount of certified oil sourced increased from 60% to 100%. Research has found that the companies that switched to that kind of oil had become more profitable and had gotten significant returns on investment.

According to the Central Bureau of Statistics, there is more chocolate and cacao exported than it is imported in the country. This can be related to the higher price of the product in this country and the reason of the prices in the other countries. The second external factor which can be useful is the age of the people living in the country. The reason for that is because the majority of the people that consume that product is important. In this case it is the younger generation. The increasing amount of the younger people in the country can play a role in the increased consumption of the product. According to the statistical publication, the country gets older and this can be a reason for the decreased consumption of the product.

There are many vegetarians in the Netherlands. The majority of those might not drink milk, which automatically means that they won’t be buying Kinder Surprise because due to the same reason. Religious differences will not affect the buying trend of the product in the Netherlands.